Hi, I’m John. I craft visual and navigational experiences that solve problems and connect users with solutions.

I’m a UI/UX and graphic designer dedicated to crafting intuitive, user-centered designs that leave a lasting impact. My goal is to create seamless experiences where the interface feels invisible - allowing users to navigate and engage effortlessly. Whether through visually compelling digital design or precise, effective visual communication, I aim to deliver work that resonates, informs, and inspires action.

Currently, I serve as a Creative Services Specialist and Graphic Designer at the Economic Development Partnership of North Carolina (EDPNC), where I design visual materials that showcase the state of North Carolina to businesses, investors, and global audiences. From brand collateral and marketing campaigns to web and publication design, I help tell North Carolina’s story through a consistent, modern, and impactful visual identity.

My unique background blends creativity with strategy - holding dual degrees in Business Marketing & Research (USC) and Graphic Design (BFA, Liberty University). Combined with the Google UI/UX Professional Certification, this foundation bridges design thinking with business insight, enabling me to create solutions that are both visually engaging and results-driven.

Before joining EDPNC, I honed my craft across agency, in-house, and freelance environments. At Shaw Industries, I specialized in publication and web design, producing marketing materials and product-launch collateral. At Canvas Branding Agency, I developed UI/UX systems and branding solutions for tech, medical, and hospitality clients. Through my own freelance practice, I’ve partnered with diverse brands to create logos, posters, and digital assets that connect design vision with measurable impact.

This blend of public-sector storytelling, agency agility, and business strategy allows me to approach every project with versatility and purpose. I’m passionate about using design to help organizations grow, empower users, and turn complex ideas into simple, beautiful experiences.

I’m passionate about designing for impact - whether it’s helping businesses grow, making life easier for users, or solving complex challenges through creative visual communication.

Experience

Economic Development Partnership of North Carolina
Creative Services Specialist & Graphic Designer

Canvas
UI/UX Visual & Graphic Designer

Shaw Industries
Graphic Designer & Multimedia Designer

Voodoo Games
UI/UX Designer

Jersey Mike's, SA Restaurant Group
Marketing Specialist & Graphic Designer

University of South Carolina
B.S.B.A, Marketing & UX Research, Cum Laude
May 2017

Liberty University
B.F.A, Graphic Design, Summa Cum Laude
Winter 2022

Google

Google UI/UX Design Professional Certification
Winter 2022

Education

Tools

Technical Skills
Graphic Design
Visual Design
UI/UX Design
Branding / Marketing
Logo Design
Print Publication Design
Web Digital Design
UX Research
UX Writing
Illustration
Photography
Typography
AI Prompt Engineering
Wireframing/Prototyping
HTML & CSS

Software
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe XD
Adobe Lighroom
Workfront
Figma
Sketch
Midjourney
Canva
Spline
Turtl


Let’s chat

Johnjpsaad@gmail.com